Hispanic Marketing

Our understanding of Latin American cultures supported with “real life experiences” has allowed us to bring measured results to Fortune 500 companies. Whether it is a supermarket promotion in a Hispanic community in Dallas, an advertising campaign in Puerto Rico or a luxury marketing and PR program in Mexico City, we will meet your expectations. We are cognizant about our clients expectations which includes ROI with the proper metrics, seamless coordination and execution at the local level, that’s what make us different than the rest of our competition.

We not only know where Hispanics live now, but we also know their cultures and customs from Mexican and Puerto Rican small towns to suburban posh neighborhoods and exclusive Country Clubs.

We speak their native language, too. We know…What makes them Laugh, Sing, Cry… and Buy so that your Creative Communications can be more effective.

You may also benefit from our “Strategic Partners Plan” where you will save money by joining forces with tie-in partners who advertise and promote to the same Hispanic market(s) that contain your target prospects. From Blue Collar to High Net Worth demographics.

We are able to utilize Research without large expenditures. Because we do not “try to reinvent the wheel.”

Our experience working with national and international accounts in 50 U.S. markets such as Northwest Airlines and Dairy Queen prepared us to launch nationwide campaigns for Gordon’s Jewelers, achieved a 30% sales increase for Mother’s Day in Puerto Rico, Florida, Texas, New Mexico, Arizona and California.

By utilizing bilingual Integrated Marketing, we were able to introduce the “Zales Diamond Card” nationally with a 21⁄2% response rate in 6 markets, Including Puerto Rico by working closely with our clients as a team.

We effectively strategize and execute tactics using only our best, senior people for all accounts.

Primary keys to these successful client relationships: